Alola
Members

By introduction only

Mastery,
unbothered.

The great courses of the world, the finest houses and tables, in the company of peers.

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We do not advertise. If you are reading this, someone thought of you.

Why Alola

Put the boardroom down.

Alola is for people who have already built something and have nothing left to prove on a golf course. Here no one needs to be told who you are, and no one will ask what you can do for them.

You come to play properly, to eat well, and to sit among people who understand the weight you carry without needing it explained. No cards exchanged. No decks. No one working the room.

A round, a table, and a room where you can be yourself. That is the whole offer, and it is rarer than it sounds.

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I

Unfiltered camaraderie.

Dinners with no agenda, no name badges and no one selling. The table is small on purpose.

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II

Fierce, lighthearted competition.

Private courses, an honest handicap that counts only what another member saw, and a drink afterwards that settles everything.

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III

Quiet luxury travel.

Five or six journeys a year to private courses and five-star houses. Arranged, unhurried, unannounced.

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IV

Total discretion.

What is said here stays here. That is not a policy. It is the price of the seat.

The tradition

The game, the table and the company.

In 1654 Rembrandt drew the game outside and friends at the table within. The club keeps the same order.

Rembrandt's etching The Golf-Player: a man plays kolf outside while others sit at a table
Rembrandt van Rijn, The Golf-Player, 1654. Etching. The Metropolitan Museum of Art, public domain.

The principles

  1. IPrivate courses.St Andrews is the only exception.
  2. IIFive-star houses.Always.
  3. IIIThe finest tables.The meal matters as much as the round.
  4. IVThe world’s great courses.Each one, once in a lifetime.
  5. VConfidence kept.Advice, introductions and dealings among members stay among members.
  6. VIBy introduction.No one applies. A member puts their name to yours.
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The window

October. The last rounds of the season in Scotland.

A new window each month. Nothing in it is for sale.

How a journey goes

Nine parts of a journey.

  1. 1ArrivalMet on arrival. The luggage goes ahead to the house.
  2. 2The houseFive-star, chosen and seen in advance.
  3. 3The coursePrivate, with tee times and caddies arranged.
  4. 4LunchTaken properly, at the club.
  5. 5DinnerReserved in advance.
  6. 6The eveningMembers together, in private.
  7. 7ArrangementsTransfers, gratuities and tee sheets are handled.
  8. 8A free morningTime left open on purpose.
  9. 9HomeWhat is said on a journey stays with the group.

Further afield

The Charter

  1. IThe VaultWhat is shared within Alola, remains within Alola. Disclosing another member’s business challenges, financial data, or private conversations is a catastrophic breach of trust resulting in immediate expulsion.
  2. IIThe Zero Pitch DoctrineAlola is a sanctuary from the transactional noise of the outside world. Members shall not pitch services, distribute mass marketing, or leverage the directory to generate leads.
  3. IIIThe Gestalt ProtocolLeaders at this level do not need unsolicited instructions. Members speak from their own lived experience rather than giving advice.
  4. IVThe Standard of PresenceWe value discretion, deep laughter, and flawless execution. A member who consistently takes from the room without adding to its energy will not be invited to renew.

By introduction only

Membership cannot be bought. It can only be offered.

If you belong here, someone who knows you will be in touch.